Caffè Nero App - Free Welcome Drink with First Purchase

Overview

New Caffè Nero app users get a free welcome drink voucher in their app wallet after they buy their first barista-made drink. The welcome reward only unlocks for users who sign up through the link on this page — without it, you'll still get the standard 9-stamp loyalty programme but no free first drink.

Eligible free drinks are any handcrafted barista-made drink on the standard menu — coffee, tea, hot chocolate, matcha, chai or any of the iced options. Worth roughly £4.

How to Claim

1. Tap the 'Get This Offer' button on this page — the welcome reward is tracked from this click
2. Download the Caffè Nero app on the App Store (iOS) or Google Play (Android)
3. Sign up with an email address that has never been used with Caffè Nero before
4. Top up your in-app balance (minimum top-up usually £5) and buy any barista-made drink using the app at the till
5. The free welcome drink voucher lands in your app wallet within a few minutes
6. Redeem it on your next visit — scan at the till before paying

Requirements

• New Caffè Nero app user only — email must not have been registered before, and the app shouldn't have been installed on the device previously
• Must sign up via the link on this page to unlock the welcome voucher
• Must complete the first paid purchase via the app (top-up + buy a drink) to trigger the voucher
• UK store eligibility — most company-owned stores accept the app; some franchise / travel-hub locations may not
• Voucher is in-store only — not redeemable on Deliveroo / Uber Eats orders

Important Terms

• Welcome drink covers any handcrafted drink on the standard menu (excludes bottled drinks, retail snacks, and packaged food)
• Voucher expires after a set period once issued — usually 14–30 days, check the app
• The welcome reward is tracked the moment you tap the link — if you delete the app and reinstall later, the voucher may not appear
• Loyalty stamps stack on top: every barista-made drink earns 1 stamp; 9 stamps = 1 free drink (separate from the welcome reward)

Tips

• Easiest hit: top up £5, buy a single espresso (~£2.20) — triggers the welcome voucher and the first loyalty stamp
• Use the welcome voucher on a larger drink (latte, mocha, frappé) to maximise the £ value (drinks scale £2.20–£4.50)
• Add your date of birth in Manage My Account to also get a free slice of cake on your birthday every year (valid 14 days)
• The Caffè Nero app is one of the most generous coffee loyalty apps — keep using it after the welcome drink for stamp rewards and the annual birthday treat